Sunday 3 June 2012

TweetBalas

Tweetbalas (Tweetbullets) is a Mexican artistic digital proposal related to discrimination on social media sites, specifically in Twitter.  It is an art installation that can be seen at the Museo Memoria y Tolerancia  (Memory and Tolerance Museum) in México City.

This installation is constituted by a mechanism that shoots a paintball to the word "Mexico" for every 20 tweets in which discriminatory hashtags were used.   Hashtags such as #EsDePobre #Indio or  #ForeverSirvienta  (#YouArePoorIf, #indian #ForeverMaid) are some of the Top 10 discriminatory hashtags created by Mexican users.

In our connected world, equality messages as well discriminatory ones can go viral without even being noticed, specially discriminatory hashtags that, at the first glance can be perceived as "funny" or "innocent",  but deep inside are filled with an implicit belief that shows the mentality of a big group in the Mexican Society.

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