PetRescue is a not-for-profit organisation that helps animal rescue groups across Australia by promoting dogs, cats and other pets looking for a home.
PetRescue began in 2003, with the creation of a website for promoting several pets. Now, PetRescue is one of the most important animal adoption networks in Australia operating in Melbourne and Perth, and helping more than 650 animal rescue groups in accelerating the process of adoption by distributing photos and information about each pet. Any people interested in adopting can have a look of the pets in a click, saving time and physical effort, since a lot of this pets are delivered directly to your home or city.
Their latest initiative is the PetFoster program, which, among other activities, seeks to encourage people into taking care of animals for a specific time until they find a definitive home. You just write an email telling them what type of animal would you like to take care of, and they will quickly connect you with a group living nearby your area.
Examples about animal rescue organizations can be seen in every part of the world. In my particular case, I, for instance, volunteer for a Mexican organization calles Comité por un Trato Digno para los Animales (Committee for a Worthy Treatment to Animals). It has been through the power of internet and social media sites that we have been able to promote our dogs and cats, our activities and our futures plans. We have just launched our Twitter site on March and although we operate in a local area (Mexico City), we are expanding our network of people.
This is just one example of how living in the network society provides us with a quicker circulation of information and the shortening of distances. In this case you can access to the webpage at home or at work at any time, and without having to move to a particular animal shelter to see your future pet. As Crang (2007) points out, ‘the flexibilization of times enabled by ICTs breaks down work/leisure constraints, partly by breaking down spatial boundaries’ (Crang,2007:p.71).
REFERENCE
Crang, Mike.(2007) ‘Speed = Distance/Time:Choronotopographies of Action’ in Hasan Robert & Purser, Ronald E. (ed.) 24/7 Time and Temporality in the Network Society. California:Stanford University Press, pp.62-88
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