Friday 20 April 2012

Coordination in the Network Society

Ozharvest is a charity that operates in Sydney, Canberra, Wollongong, Queanbeyan and Newcastle, collecting unwanted food and redistributing it to different organizations and people in need. They are trying to expand this program to all major Australian cities.

The dynamic goes like this: Restaurants and catering industries interested in donating their excess food, contact Ozharvest through their website or by telephone (money donation can also be made), delivery is done through coordinating vans and volunteers and the benefited groups include more than 200 charity groups,  both well known or low profile organizations.

With this example, we can observe how networks can be understood as a form of coordination of social interactions where the most important part is a ‘trustworthy cooperation between autonomous, but interdependent actors, who work together for a limited period of time, taking into consideration the interests of their partner, and being aware that this form of coordination is the best way to attain their own particular objectives’ (Frey, 2005: p.188).


REFERENCES

Frey, Klaus. (2005) ‘ICT-enforced Community Networks for Sustainable Development and Social Inclusion’ in Albrechts, Louis & Mandelbaum, Seymour, J. (ed) The Network Society: a new context for planning. New York:Routledge, pp.197-210

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